I've decided launching a Kickstarter campaign is a bit of an emotional rollercoaster! There's the excitement you feel as you press the big green launch button. Then there's the nerves during the first few hours as you compulsively refresh the page to see if anyone's backed you. Then elation as you get your first few backers-people actually believe in this project-they want to support you!
All the while you're getting messages of encouragement and support. You feel pride and a true sense of purpose. Yes, other people can see that there's a need for STRONG, that our daughters need to see women succeeding in all walks of life so they can grow up knowing that they can do and be anything they want to be. You are determined. You WILL succeed.
Then there's the reality check. That's a lot of money you're trying to raise. Can you really make this happen-and without advertisements? The Kickstarter experiences a lull; no one's backed you for a few hours. You send out emails and tweets, hoping to gain some momentum, but it doesn't seem to be working. You feel deflated - maybe this isn't going to happen after all.
But then, BAM! People start sharing and talking about STRONG again. You check your inbox and people are offering to write for you, offering to help with the layout, offering to connect with you and share the benefit of their experience. More people share the page, some with thousands of followers on social media. More people back you on Kickstarter and you once again feel elation and determination. This IS going to happen. Our girls NEED this magazine. I can DO this!
We are 3 days in, and 15% backed. 48 of you lovely, lovely people have put your faith in me and in STRONG and pledged money to help make this a reality. That is incredible and I am so very grateful. THANK YOU.
There's still a long way to go on this rollercoaster - so once again, my plea to keep on sharing and talking about STRONG. The links are below. Thank you all for your continued support. It really means the world to me.
I'll keep you posted!
The Kickstarter: https://www.kickstarter.com/projects/1954549474/strong-the-magazine-for-girls